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ACTION STEP: Give services and time
not money
I heard a very dear lady (who
owned a beauty shop) say "I created a program entitled cuts for
Cancer". This was not only a way of giving back but also a way
to promote her business. (she was not really interested in
promoting, however, just helping)
Click here Video 1
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Philanthropic
Promotion
Donate shirts to
local teams. Pay close attention to your
demographic. (Your target audience) If your
target audience is females over 35 , donate to a
ladies over 35 slow pitch softball team. If your
target audience is parents, donate shirts to the
local PTA organization. Choose wisely. No small
business advertising budget is unlimited. If you
are artistic, learn to silk screen, you can
actually make high quality single color shirts
yourself. |
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