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A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
One that serves as a pattern or or model.del.SAMPLE PARADIGMS
THE CUSTOMER IS ALWAYS RIGHT
WE SEEK CLIENTS NOT CUSTOMERS.
WE DO NOT WANT TO SATISFY THE CLIENT, WE WANT TO DELIGHT THE CLIENT
WE ARE IN BUSINESS TO STAY IN BUSINESS
SHOW ME THE MONEY.
ACTION STEP: Discover and modify your paradigm. Your paradigm will be affected by your scruples.