Packaging can take your
one product and make it twenty products. Imagine one can of soda. (A
product). Now a six pack of cans. (Product2). Now consider a case of 12.
(product 3). A horizontal FRIDGE PACK (product 4).Consider now a case of
24. (product 5). Now to glass bottles. we have 6 oz, 12 ox and a 40oz.
(products 6,7, and 8). Plastic bottles are next. (same quantities,
products 9, 10 , 11.) Now we can add sugar free, retro (with real sugar)
. Do you get the idea. I have seen a similar concept with batteries. You
can do this.
ACTION STEP: Think outside the box, Consider the beer can that turns blue when it gets cold. Pass the mouse arrow over the beer bottle.
| So, how do you create
innovative packaging? You can pay a packaging design firm thousands of
dollars to come up with some ideas or you can create the ideas yourself.
Here are ten ideas that will hopefully stimulate some packaging
innovations for your own products. READ
MORE.....click here click here - BRANDING and Packaging
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